Chapter Three from the Church Capital Campaign Journal

In the previous chapters I briefly discussed how churches can prepare well and campaign well in facilitating healthy capital campaigns.  The information I shared was inspired by what I learned over the last eleven years of consulting and coaching church leaders through capital campaigns.  In this piece, I will move us forward in the direction of the finish line.  How can church campaign leaders focus on finishing well? Let’s discuss three key practices: Choose the finish line.  Throughout your campaign, church community members will respond to clearly defined and communicated goals.  When it...

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Chapter Two from the Church Capital Campaign Journal

In the previous chapter, I briefly discussed how churches can prepare well for capital campaigns.  The information I shared was inspired by what I learned over the last eleven years of consulting and coaching church leaders through capital campaigns.  In this piece, I will move us forward into the actual campaign and will discuss four key practices for leading and managing healthy campaigns.  Here is how you can campaign well. Manage the data. In other words, make sure you are keeping track of all campaign activity within one software or spreadsheet. If members attend a campaign gathering,...

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The Church Capital Campaign Journal: Eleven Core Insights for Preparing, Implementing, and Completing Your Fundraising

Chapter One Eleven years ago, I was involved in my first church capital campaign.  I was a consultant, and I remember this first project well.  One project led to another, and then another, and then, the recession came along.  Campaigns were nowhere to be found.  However, around 2011, church capital campaigns burst through the gate again and started spreading across the United States.  Today, it seems that every church that hasn’t had a capital campaign since 2011 is either in the midst of one or giving strong consideration to begin campaign preparations. Campaigns do require preparation—a...

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Building Your Stewardship Ministry Vocabulary

On those occasions when stewardship is the topic of conversation in your church community, what are some of the familiar words spoken?  Words like giving, generosity, and budgeting come to mind.  You might think of a few others similar to those as well.  Stewardship ministry introduces words, their meanings, and helpful word pictures.  To equip the members of your community to develop as stewards, you will need to offer vocabulary lessons to help them grow in their understanding of the language.  Here are five words I would suggest your stewardship team and pulpit ministry intentionally...

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The Practice of Church Capital Campaigns: Embracing the Process

One of the biggest mistakes church leaders make with capital campaigns is not practicing heightened attentiveness.   Campaigns have the potential to surpass previous giving benchmarks, develop new leaders, re-message the congregational mission, and build a stronger community. Campaigns present opportunities for unity and spiritual growth, but these opportunities are often left behind due to hurriedness, lack of preparation, and neglect. Are you and your fellow leaders thinking about a capital campaign?  If so, make sure you appreciate the campaign process.  Campaigns lead to desired...

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How to ask someone for money while they are on a treadmill

“Most of them are running on a treadmill all the time, and that is why they don’t have time to consider your fundraising or stewardship messages.” This is what I shared with some pastors recently as they were inquiring as to how to get young families more engaged with church giving.  Gen X-ers, in particular, are the most over-burdened, over-scheduled, over-fatigued, over-stressed, and over-fearful generation in the history of the world. They get out of bed in the morning and go.  They don’t stop until the end of the long day, after the work, shuttling kids to and from school and...

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